Door and window enterprises how to break through the homogenisation "shackles"
Release Time：
2022-03-26
Doors and windows industry as a low barrier to entry industry, with more and more enterprises into the market, the market competition is becoming more and more intense, but also began to face the product differences are not obvious, the lack of enterprise characteristics of their own problems. How to improve their competitiveness, doors and windows enterprises generally face problems. How to deal with the serious homogenisation phenomenon of the door and window market?
Towards the design and craftsmanship
China Doors and windows industry lacks sustainable competitive advantage, mainly reflected in the low threshold of entry; low market concentration; product imitation; brand short board; vicious price competition and so on. With the intensification of market competition, doors and windows industry must be towards the design and technology.
In the design, doors and windows enterprises should be combined with the market to observe the current trend, the popular elements into the design of doors and windows, to achieve the appearance of the overall innovation plus internal structure. Doors and windows industry needs to be transformed from quantity to quality, design innovation is to meet the market demand, is an expression of the brand characteristics and personality, but also an important ability needed for the survival of enterprises.
Craftsmanship, must be on par with internationalisation, learning advanced technology, combined with their own product advantages, and work together. With the industrialised mass production of doors and windows in China, advanced door and window manufacturing technology is using digital control technology, new sensing technologies such as laser measurement and new mechanical technology to improve processing efficiency and processing accuracy. Domestic large-scale doors and windows production enterprises can further apply these ** new production processes, to open up the market each enterprise's competitive grade.
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Add：Qicha Luotian Industrial Zone, Dali Town, Nanhai District, Foshan City, Guangdong Province, China
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