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Doors and windows industry pattern presents "four" trend

Release Time：

2022-03-26

Under the new economic normal, the home building materials industry slowdown, windows and doors industry shuffle integration efforts are gradually increasing, a large number of low-quality enterprises were eliminated, the pace of market integration and mergers will be further accelerated. Under the trend of polarisation, the pattern of doors and windows industry is becoming increasingly clear, the industry as a whole is also becoming clearer and clearer to show a "four" trend.

Branding

After more than thirty years of development, the number of doors and windows enterprises increased dramatically. So, in the fierce market competition, who will win? Must be brand enterprises. In recent years, the brand enterprise sales are rising, squeezing the market of those non-brand enterprises. This is one of the reasons why some non-branded enterprises have been closing down in recent years. In the door and window industry, the vast majority of enterprises can only say that registered a "brand", can not be called "brand". Brand is not equal to brand, brand is very simple, brand is a system, to have the strength to support. Behind the brand has a culture, goodwill, service, management system ...... is like "Rome was not built in a day", the brand is not three days and two months can be built up, and the need for a long time precipitation.

Lean

There is an idiom called "keep improving", that is to say good but also the pursuit of better, a bit like the Olympic spirit, the pursuit of "faster, higher and stronger". "Lean" is usually used to describe the manufacturing industry, the pursuit of the ultimate quality of products. In fact, in sales, service can also be used "lean" to describe. China's doors and windows industry has experienced from scratch, from small to large, from weak to strong, and now the production capacity has been the world's top. However, most of the door and window enterprises, whether it is product or management, whether it is sales or service, are still in the rough stage, door and window enterprises and industry transformation is the general direction from "rough" to "lean" close.

Internet

Today's society, the Internet has been like mercury, ubiquitous. The new growth of 90 consumers are more known as the "Internet generation". Door and window industry Internet, is to make full use of the Internet as a tool for their production and management wings. Certain door and window dealers, add a lot of WeChat friends, built a lot of WeChat group, do their own group leader, disseminate product information and industry knowledge, and actively WeChat friends and group of friends to answer questions about doors and windows. Day by day, these WeChat friends and group of friends from fans into customers.

Doors and windows industry Internet, in fact, is to dealers to quickly change the concept of the brain implanted in the "Internet chip", the use of the Internet for their business services. The Internet is an efficient tool, behind this tool, in fact, is still "people" of the relationship between the link. The Internet gives dealers the opportunity to get to know more people, so that communication is smoother, so that information is more transparent, in fact, also greatly save the cost of business.

Capitalisation

The competitive landscape of the industry has undergone significant changes, ** typical performance is that there are more and more listed companies, at the same time, listed companies mergers and acquisitions are also more and more frequent. In fact, the competition between listed and unlisted companies is inherently unfair. Why? Because listed companies have sufficient capital, in the process of operation, blood flow is abundant, long sleeves and good dance. And non-listed companies without profit is difficult to move forward and difficult to survive. Listed companies can compete with rivals in the market head-on, but also with capital means directly to competitors to launch mergers and acquisitions, many large enterprises are constantly through mergers and acquisitions to grow and expand.