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Doors and windows industry future development of the four major channels

Release Time：

2021-12-29

One of the major issues facing the reshuffling of the doors and windows industry. In the first line of the market is nearly saturated, supply exceeds demand in the current situation, the distribution channel is the door and window industry from the premise of elimination. So, how to choose the distribution channel is the door and window business managers need to carefully consider the issue.

Single channel and multi-channel

When the enterprise all doors and windows products are sold by their own directly set up by the store department, or all to the dealer, called single channel. Multi-channel may be in the region using direct channels, in the field using indirect channels; in some areas ** distribution, in other areas of multiple distribution; consumer goods market with a long channel, the market for means of production using short channels. For the door and window industry, multi-channel marketing is the current situation ** for the effective expansion of the market means.

Direct distribution channels

Direct distribution channels means that the producer will supply the product directly to the consumer or user, without the intervention of intermediaries. Direct distribution channels in the form of: doors and windows business - consumers. Direct channels are the main types of doors and windows distribution. Door and window enterprises in the major stores to set up shops is ** for the common marketing methods, but now as far as the market is concerned, the stores have not constituted a competitive advantage in the market.

Wide channels and narrow channels

Channel width depends on how many intermediaries of the same type are used in each link of the channel. Enterprises use more intermediaries of the same type, product distribution in the market is wide, known as wide channels. Such as the entire door and window industry by a number of wholesalers distribution, and resale to more retailers, can reach a large number of consumers, high-volume sales of products. Enterprises use fewer intermediaries of the same kind, narrow distribution channels, known as narrow channels, which generally applies to highly specialised products, or expensive and durable consumer goods, by a middleman turnkey, several distribution. It makes it easy for producers to control distribution, but the market distribution surface is restricted.

Indirect Distribution Channels

Indirect distribution channel refers to the producers use intermediaries to supply goods to consumers or users, intermediaries involved in exchange activities. Doors and windows of the typical form of indirect distribution channels are: doors and windows manufacturers - dealers - retailers - individual consumers (a small number of group users) At this stage, China's overall doors and windows market At this stage, China's overall market demand for windows and doors or a certain space, the market potential can continue to tap, and most of the doors and windows of the market is gradually transformed from a seller's market to a buyer's market. At the same time, for the sale of windows and doors, the proportion of market regulation has increased significantly. Therefore, how to use indirect channels to make their doors and windows of products widely distributed, has become a modern door and window enterprises to carry out marketing research on one of the important issues.

Windows and doors are home appliances life companion, set aside the fog of price, recognise the brand, listen to the word of mouth, heavy quality or the unchanging truth. Regardless of how the market changes, doors and windows and consumers to establish a basic relationship of trust between business, there are good products, good ideas, good publicity and commitment is important, and more importantly, the implementation of the action, so that consumers feel affordable is the hard truth.

Doors and windows enterprises are encountering bottlenecks in market development, in order to long-term existence, multi-channel marketing and channel management has become an unchangeable fact. Of course, the development prospects of the door and window industry is still clear, the major door and window enterprises in the exploration of the continuous progress, to find out the development of their own road.